Lobster
How we supported Lobster with 20+ hires in 8 months
The Client
Lobster is a software development company connecting people and data through a global ecosystem that delivers a 360° data view.
With a strong presence across DACH, the UK, France, Scandinavia, and Benelux - and over 2,000 customers globally - Lobster enables organizations to unlock the full potential of their data in an increasingly complex digital landscape.
The Challenge
In early 2025, following new leadership and a major organizational transformation, Lobster began consolidating multiple business units into a unified structure.
This created immediate hiring pressure.
They needed to:
Rapidly scale their Sales organization across multiple European markets
Build out GTM, Marketing, and People functions
Align hiring with a new product direction (AI & data management)
Move fast without sacrificing quality
They needed more than a recruiter.
They needed a talent partner embedded in the business.
The Solution
Berg partnered with Lobster as their embedded hiring partner, supporting a high-intensity scaling phase across Europe.
Between March and October 2025, we delivered 20+ hires across Sales, Marketing, People, and Operations.
Sales & GTM
Multiple (Sr.) Account Executives (incl. DACH and vertical-specific roles)
Business Development Representatives across UK & Netherlands
GTM Planner & Sales Operations roles
Marketing
Head of International Marketing
Field Marketing (DACH & Netherlands)
People & Culture
People & Culture Manager
People Operations
Other key hires
Sales Operations Analyst
Java Developer
We operated as an extension of Lobster’s team:
Running parallel searches across regions
Adapting to shifting role scopes
Maintaining speed without compromising on candidate quality
The Outcome
In under 8 months, Berg helped Lobster build a scalable, multi-market commercial function.
20+ strategic hires delivered across Europe
Strong presence built in DACH and Benelux markets
Sales, Marketing, and People functions strengthened simultaneously
Faster execution of Lobster’s go-to-market strategy
What started as a high-pressure hiring phase became a long-term partnership - supporting Lobster as they continue to scale globally.
